ABOUT

Do you feel unheard and unsupported?

You are not alone. This is where things start to change.

Are you worried about your baby's health?

We help parents like you every day - because no one should have to figure this out alone.

Have you tried everything to help your baby?

You've done your best. Now let us help you do the rest.

It All Started with One Exhausted Mum in 2016...

Nishti’s Choice was born in 2016 after a tearful new mum walked into an NHS clinic, desperate for answers.

Nishti recognised the signs of Cow's Milk Protein Allergy (CMPA), and with the right plan, the baby improved—but it was the mum’s story about the emotional toll that truly stuck.

That moment sparked a mission: to give families the support they need, when they need it, FAST!

Today, Nishti’s Choice helps parents worldwide navigate food allergies with expert advice and real care.

Our flagship Settled Baby Plan™ offers daily, practical support for babies with suspected CMPA—so no parent feels alone in the wait for answers.

Welcome

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Free Resources to get you started...

FREE EBOOK

The 3-Step Framework To Achieve a Settled Baby

If you're here, chances are you're feeling overwhelmed, frustrated, and perhaps even unheard. You’ve tried everything—yet your baby is still unsettled. In this eBook you'll learn:

The 3 common traps that often stall progress and cause babies to suffer longer than they need to
How to apply the 3 P Framework—a simple, proven method to make sense of your baby’s symptoms
The real consequences of delayed diagnosis and treatment, and how to avoid them with timely, informed action
How to use our free symptom tracker and worksheets to identify patterns, triggers, and next steps with clarity and confidence

You’ll finish the ebook feeling hopeful and relieved.

FREE DOWNLOAD

FREE TRAINING

Fussiness To Freedom Training

This free training video is for parents who are ready to finally fix their baby’s symptoms—fast.

In this value-packed session, you’ll learn

How To Settle Your Baby And Relieve Their Symptoms In 4 weeks or Less.
Top 3 Traps Keeping Your Baby Unsettled (and How To Fix Them)
A Simple & Proven Three Step Approach To Eliminate Your Baby's Symptoms

You’ll finish the training with a clear understanding on how to settle your baby, FAST!

FREE DOWNLOAD

FREE CLARITY CALL

Earning Passive Income

The secret to building wealth is to stop trading your time for money. In this lesson, you’ll learn:

The different types of passive income
How to diversify your revenue
The best tax strategies for passive income

You’ll finish the call with

APPLY NOW

OUR SIGNATURE PROGRAMME

The Settled Baby Plan

For many of you, the goal is to settle your baby as

How much you need to retire at any age
The best way to manage retirement funds
The best investments to make based on your age

You’ll finish the programme with a Settled Baby.

APPLY NOW

What sets us apart?

Comprehensive Support

We’re available to answer questions every day through our in-app messaging service. Something that we think is pretty special and unique!
Exceptional Quality

All professionals are highly qualified in their field and offer quality services, including longer appointment times and more in-depth consultations and communication.
Specialist Team

We provide specialist solutions to overcome a wide range of clinical conditions while looking at the patient as a “whole” person.
Empowering You

Our care empowers you to learn, understand and apply your knowledge to your everyday life so you have the tools and the power to heal yourself.

"I started Nishti’s Choice to give families dealing with cow’s milk allergy the support they deserve—fast, practical, and led by real expertise.

No fluff, just help that works".

"The Financial Freedom Bootcamp covers it all. After only 2 months I’m ready to buy my first house!"

- Martin Marino

"I am now set to retire in just 5 years thanks to Financial Freedom Bootcamp. It feels so good to be financially on track."

- Bill Bayaud

"I was always terrible with money! Financial Freedom Bootcamp taught me how to work smarter and stop living paycheck to paycheck."

- Susan Smith

The Experts

It Takes a Team—Here’s Yours!

Nishti

Founder of Nishti’s Choice, Award-Winning Dietitian, Mindfulness and Meditation Teacher and Speaker

Nishti Udeh is a highly respected, registered dietitian accredited in both the UK and Denmark, with a proven track record in the NHS and private sectors. As a specialized paediatric dietitian, she has provided life-changing support to families navigating a range of challenges—from food allergies, histamine intolerance, mast cell activation syndrome (MCAS) and nutrition for pre-term or tube-fed infants to managing children with type 1 diabetes. Nishti’s expertise also extends to adults, helping those with conditions like IBS, obesity, and type 2 diabetes.

Previously, as the principal dietitian at a children’s mental health inpatient facility, Nishti made significant strides in the care of children with anorexia nervosa and avoidant/restrictive food intake disorder (ARFID). Her groundbreaking work to improve access to treatments for children with milk allergies earned her an award in 2018, a testament to her dedication and impact in the field.

Born in the Middle East and raised in Denmark, Nishti’s diverse upbringing has shaped her into a global citizen, allowing her to connect deeply with different cultural perspectives on food, nutrition, and mindfulness. A passionate advocate for holistic nutritional care, she is a sought-after speaker on national TV and chairs nutrition conferences, further solidifying her as a leading voice in the industry. With a unique blend of expertise, compassion, and a global outlook, Nishti stands out as one of the best in her field

Dr. José Costa

Dr. Costa is a consultant paediatrician and fellow of the Royal College of Paediatrics and Child Health. He has over 16 years of experience in paediatrics and over 12 years in paediatric allergy.

He is the founder of Children’s Allergy clinics and co-founder of Allerpack, which provides insulated bags to carry allergy medication. He runs clinics in Leamington Spa, Oxford and is due to open a new one in Wimbledon. Dr. Costa is also part of the group that writes the national allergy guidelines.

Anna Pettit

Anna is a registered dietitian for both adults and kids with 15 years of clinical expertise spanning a wide range of conditions, including food allergies and intolerances, IBS, Coeliac disease and other digestive disorders. She is a member of the British Dietetic Association (BDA) and the British Society for Allergy and Clinical Immunology (BSACI) and works in a highly successful NHS allergy department in London as well as the private sector and Allergy UK.

Anna is known for her empathetic and client-centered care and combines evidence-based practice with a holistic approach, tailoring her recommendations to meet the unique needs of each child and the wider family.

Apart from her work directly with clients, Anna is also an avid educator on the topics of gut health and food allergy, runs support groups and enjoys writing for blogs and magazine

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Spela Horjak

Spela is a registered associate nutritionist accredited by the Association for Nutrition in the United Kingdom. Spela obtained a master’s degree in Public Health Nutrition from the University of Westminster in 2019 and has been helping private clients improve their nutrition and develop healthy habits since then, including 150+ hours on the NHS National Diabetes Prevention Programme. Spela supports Nishti’s Choice with research, blog, social media content planning, and newsletter writing.

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Fussiness To Freedom Training

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